An excellent example of the work we do is the ActiveKids program.

Successful web-based strategies need to reach into the real world. In this solution we developed web infrastructure and a fantastic little game in conjunction with a program that accessed people away from the computer and ultimately drove people to the supermarkets to buy a particular product.

With the Active Schools initiative actively encouraging kids to visit the website / game and supermarkets with signage advertising the same, kids would visit the site, play our game to win a scorecard to printout.