An excellent example of the work we do is the ActiveKids program.
Successful web-based strategies need to reach into the real world. In this solution we developed web infrastructure and a fantastic little game in conjunction with a program that accessed people away from the computer and ultimately drove people to the supermarkets to buy a particular product.
With the Active Schools initiative actively encouraging kids to visit the website / game and supermarkets with signage advertising the same, kids would visit the site, play our game to win a scorecard to printout.
On this card they collect fruit stickers (and their receipts) which were then handed into schools.
This entire program incentivised the participants by offering prizes of iPods for the kids and sports bags of goodies to the schools.
www.activekids.school.nz